An excerpt from Interview Magazine: Chloë Sevigny interviews Proenza Schouler's Jack McColloughndez:
SEVIGNY: So, for the record, I want to get thepronunciation of Proenza Schouler down right.
McCOLLOUGH: It's Proenza Schouler. So manypeople still say Shooler.
SEVIGNY: It's Schouler, as in late for school. I think people think Shooler is more sophisticated that Skooler.
HERNANDEZ: It's like saying Donna Ka-Ran [laughs]. That's like how my parents said it.
SEVIGNY: My manager, who I've been with for almost 20 years, still mispronounces my last name. He says Seven-yay.
HERNANDEZ: How do you pronounce your last name properly?
SEVIGNY: Seven-e. Like, number seven, letter e.
ALL: Seven-e.
ALL: Seven-e.
SEVIGNY: We both have such a burden to bear with these names. I was wondering, having this homage to your mother's names as your design name, do you feel any sort of responsibility to your family when doing your work?
McCOLLOUGH: The whole reason why we even picked that name in the first place was that when we started, Barneys had just bought our collection and we didn't have a name. We thought, Hernandez McCollough? [laughs] Doesn't sound so high end, does it?
HERNANDEZ: Proenza Schouler is better. I actually regret it.
McCOLLOUGH: Yeah. One of our biggest regrets is the name of our company.
SEVIGNY: Really?
McCOLLOUGH: It's like alphabet soup. There are so many letters. Even coming up with a font was a mission. We had to do these fine, little letters. We couldn't do strong, bold letters because it would be, like, out to here.
SEVIGNY: I like the initials P.S. Those are my brother's initials.
McCOLLOUGH: We like P.S., too, but Paul Smith has taken it. It's trademarked.
SEVIGNY: Well, they're beautiful names.
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