Joe takes a Fresh bite out of the Big Apple

Looks like Joe Fresh will be selling its affordable fashion in the big apple instead of just near your fresh produce.
Yesterday, Loblaws president Allan Leighton, explained that Loblaws will test the Joe Fresh brand of cheap and chic clothing in NY this Fall by opening their first U.S. store. Four more Joe Fresh stores are slated to open in 2011. The Loblaws' executives will be cautious about the U.S. market and plan to treat the U.S. stores as a pilot project.
Joe Fresh was created for Loblaws by Joe Mimran, the mastermind behind 3 of Canada's tremendous success stories; Alfred Sung, Club Monaco, Caban and now, Joe Fresh.